BBright strengthens its global presence with the appointment of Alejandro Paludi as Senior VP Business Development Americas

Based in Florida, Alejandro will spearhead the company’s expansion across North America and CALA (Caribbean and Latin America) regions, reinforcing BBright’s commitment to serving broadcasters and media companies with cutting-edge technology solutions.

With 40 years of experience in the media and broadcast industry, Alejandro Paludi is a seasoned executive with a proven track record in driving business growth, forging strategic partnerships, and supporting broadcasters in their technology evolution. His appointment marks a significant milestone for BBright, ensuring a strong local presence to support the company’s customers and partners across the Americas.

“I am excited to join BBright at such a pivotal moment in the industry,” said Alejandro Paludi, Senior VP Business Development Americas. “The company has an impressive portfolio of solutions that align perfectly with the evolving needs of broadcasters, from IP-based workflows to next-generation compression and monitoring technologies. I look forward to working closely with our customers and partners across the Americas to help them navigate the transition to more efficient and flexible broadcast infrastructures.“

Guillaume Arthuis, Founder & Managing Director of BBright, added: “Alejandro’s appointment is a major step forward in our global strategy. His extensive expertise and deep understanding of the broadcast market make him the ideal leader to drive our business development efforts across the Americas. With Alejandro on board, BBright is reinforcing its commitment to providing local support and best-in-class solutions to media organizations across North and South America.”

BBright’s expansion in the Americas aligns with the company’s vision to enable broadcasters and media companies to embrace the future of media processing, from IP-based workflows to advanced metadata and HDR processing solutions. With Alejandro Paludi’s leadership, the company is set to strengthen its relationships and accelerate growth in these key regions.

About BBright

BBright is a global leader in next-generation video delivery solutions, with a presence in Europe and North America with leading customers. With deep expertise in video compression, transmission, and processing technologies, BBright provides high-performance solutions for TV operators, content providers, and broadcasters. The BBright product line offers advanced features, exceptional image quality, and unmatched flexibility to meet the varied needs of the media industry. BBright was acquired in 2024 and is now part of Hexaglobe Group (BBright, SGT, and Hexaglobe).

For more information, please visit bbright.com or contact media@bbright.com.