BBright and Jünger Audio pioneer S-ADM transmission over SMPTE ST 2110-41: A new era in object based audio workflows

This collaboration enables the transport of Serialized ADM (S-ADM) metadata over the new SMPTE ST 2110-41 standard, marking a significant advancement in next-generation audio workflows.

Through extensive joint testing, BBright’s playout solution has been confirmed as the first to support SMPTE ST 2110-41, successfully transmitting S-ADM metadata over IP-based infrastructures to Jünger Audio‘s flexAI hardware device AIXpressor. This achievement enables broadcasters to deliver immersive and object-based audio experiences, setting a new standard for high-quality, scalable, and future-proof audio processing in both live and recorded productions.

“We are thrilled to demonstrate the interoperability of our playout solution with Jünger Audio’s AIXpressor,” said Guillaume Arthuis, Founder and Managing Director at BBright. “The ability to transport S-ADM over ST 2110-41 opens new horizons for broadcasters aiming to implement next-generation audio workflows, including Dolby Atmos & AC4 for example.”

“Jünger Audio has been at the forefront of immersive and object-based audio processing innovation for years,” said Friedemann Kootz, Co-CEO at Jünger Audio. “With our successful integration with BBright’s technology our companies pave the way for seamless, high-quality object-based audio transmission, ensuring broadcasters have the next generation tools to deliver exceptional listening experiences.”

The adoption of SMPTE ST 2110-41 represents a major advancement in IP-based media transport, allowing for more flexible and efficient metadata transmission in professional broadcast environments. The collaboration between BBright and Jünger Audio underscores their shared vision of enabling cutting-edge technology that meets the evolving needs of the industry.

About BBright

BBright is a global leader in next-generation video delivery solutions, with a presence in Europe and North America with leading customers. With deep expertise in video compression, transmission, and processing technologies, BBright provides high- performance solutions for TV operators, content providers, and broadcasters. The BBright product line offers advanced features, exceptional image quality, and unmatched flexibility to meet the varied needs of the media industry. BBright was acquired in 2024 and is now part of Hexaglobe Group (BBright, SGT, and Hexaglobe). 

About Jünger Audio

Jünger Audio is a globally recognized expert in professional audio processing, delivering high-quality solutions for television, radio, and live production. Known for its commitment to innovation, Jünger Audio provides cutting-edge technologies that enhance audio quality and workflow efficiency for broadcasters worldwide. Jünger Audio is partnering with Telos Alliance for worldwide distribution.

Media Contacts:

BBright: Media@bbright.com

Jünger Audio: sales@jungeraudio.com